Job Search: Approaching and Presenting. | iCapitalMarketing.com

Job Search: Approaching and Presenting

Job seeking, like sales, is a numbers game. The more prospecting you do, and the more places you find to approach and present your product offering (you), the greater the chance for a successful sale / new job. In sales, who do you think will be more successful, the person who spends an hour or two per day prospecting, or the person who spends eight hours or longer per day prospecting and approaching potential customers?

You are not doing something correctly if you run out of places each day to approach after an hour or two. It is endless, but you need to dig and dig and dig. Part of the approach process is to ensure that the sales material (resume, email correspondence, cover letter, etc.) you are approaching employers with is beyond exceptional.

Who gets the invitation to present their product to a company in-person? A person that has sales material that is old, worn out, not catchy, unprofessional, missing things, or the salesperson who approaches with highly polished first class material? Salespeople know that without top notch ads, brochures, and other product introduction material, they will not be as successful in getting appointments. Even a so-so product can do well if the marketing material is exceptional and presented to enough prospects.

Where do sales people get this material? Not always, but often from the marketing department. An efficient salesperson knows they should be prospecting, approaching, and presenting, and not working on busy tasks like marketing material. We have seen thousands of poor resumes and believe you should consider outsourcing your marketing material as well. More resume information is available at resume guidelines.

At the risk of wearing out the sales analogy, this is often where sales people fall short. Sometimes, there is so much time and effort involved in getting a sales appointment, that the tendency may be to think, “ahhh, I did it”, and then get lackadaisical. Big mistake! You are just getting going at this point. You need to treat interviews like a sales presentation and over prepare. You also cannot stop prospecting and approaching just because you have an interview or two set up. There is a tendency in sales to stop doing the difficult tasks that got you the meeting, and so appointments and sales decrease.

You must make time each day for improving your sales material, prospecting, and approaching potential employers every day. Discussing the particulars of interviewing is too important of a topic to cover in a paragraph, so we refer you to the endless amount of literature available, including Interview Don'ts, Interview Secret, Interview Refresher, and Phone Interviews. Read everything you can on this topic and write out and practice answers. A poor interview will not always cost you the job, but it will often enough. So, do not chance it by being under prepared. Afterwards, review how an interview went – what worked and what did not? Never beat yourself up or dwell on the things that did not go well. Just ask, what did you do well and what would you do differently? This will help you to improve.

Article written and provided by iCapitalMarketing .com, a blog targeting the three interrelated components required for career, business, and financial success; Preparation, Hard Work, and Emotional Intelligence. The opportunity to thrive is limitless. Keep improving and increasing your value in the marketplace.

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